The Dairy Blog

Alright, so I've probably left you all hanging long enough. To continue from my previous post...

After the Mayfield ice cream committee selects its top 10 candidates it’s time to take our selection process to the folks who ultimately determine the success of our new flavors – Mayfield ice cream lovers!

In August we get bulk quantities of our 10 finalists shipped to our three plants in Athens, Tennessee, Braselton, Georgia and Birmingham, Alabama. With the help of our VisitorsCenter employees and the Mayfield Mom Squad, we conduct open samplings for all employees and visitors, who, like the committee members, score the flavors 1-10.

The final testing comes in early fall when the Mayfield sales force  samples and scores the concepts at our fall sales meeting. This is the last group of people to impact Mayfield feature flavors for the following year.

By the time the winners are announced six months have passed and involved close to 600 taste testers. While this multi-layered process might seem cumbersome, it’s the best way we know to offer enticing, innovative flavors to consumers who want the creamiest ice cream to be found.

Enjoy!

Alan